the center for children & families

I worked with a group of marketers and designers to create a new marketing strategy for the non-profit organization, The Center for Children and Families (CFCF). The CFCF serves Northeast, Northwest, Central, and South Louisiana as well as Central Mississippi. There are several programs and services serving the community that branch out of the CFCF such as CASA, TS, etc.

The main issue The Center for Children and Families is having is co-branding. The different locations offered different services and programs, but that was not stated or explained anywhere. My team and I decided that I would design different brochures for each location. The location-specific brochure would include background on the organization, the services or programs offered in that area, and ways to be locally involved.

These brochures would be seen in schools, churches, campuses, community centers, and any other public areas.